Watch the different projects to get an impression of the assignments we are working on:
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Harense Smid, the Netherlands
Industry:
Consumer electronics
Stores:
43
Introduction:
Harense Smid was established in 1827 in the village of Haren (near Oss) in the province of Brabant, the Netherlands. As the village blacksmith’s business grew bigger and bigger, his range of products increased to include gas stoves, gas cookers and bicycles; in short, ‘everything the customer asked for!’. Over time, the product range expanded further and the company also started to sell washing machines and household appliances, with televisions and audio devices following later. Today, seven generations on, the consumer electronics chain is sti
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Company:
KPN, the Netherlands
Industry:
Telecoms industry
Stores:
100
Introduction:
KPN stores, formerly known as Primafoon, were recently completely redesigned. The new interactive stores accentuate a high service level. KPN supplies a large range of mobile phones by all well-known brands. Customers can interactively get extensive information on mobile telephones and services. The products can be tested live in store and all questions will be answered by trained shop assistants.
Motivation:
The former Primafoon stores were mainly focused on selling wired telephones, Internet and mobile phones. The new KPN store conversions emphasis
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Company:
Expert, Norway
Industry:
Consumer electronics
Stores:
170
Introduction:
With 7,400 stores in 22 countries, Expert is the largest international retailer formula chain in home electronics in the world. Expert is not just a leading global sales organisation, it is in the top 3 in Norway. In 2009, Expert was again named the most customer-friendly company in home electronics.
Motivation:
Expert is upgrading its store formula to meet the latest trends. Product presentation will be modified so that all electronic devices such as navigation systems, digital cameras and camcorders can be demonstrated live.
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